Optimizing Strategy in a VUCA World

Host Dale Dixon interviews two of the three authors of the book, Optimizing Strategy for Results, Ron Price and Timothy Mwololo Waema, PhD. In a world that’s changing so fast, does strategy still have a role? After examining the seven stages of strategy, there are parts of strategy that are designed to be stable in the storm and there are other parts that are designed to be agile. The authors discuss this idea through the lens of VUCA (volatile, uncertain, complex and ambiguous) and how it provides stability in the midst of change.

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